Built for the next generation of Tennessee.

Starting a business has been a dream of mine for as long as I can remember. It began at age seven, barefoot by a creek in Macon County, Tennessee, selling geodes and crystals I'd collected at a local festival. With the sun on my shoulders and the sound of water nearby, something clicked — and the first seed of entrepreneurship was planted.

I was raised in Moss, Tennessee, on 80 acres of woodland, creeks, and quiet hillsides. That natural beauty shaped me, and as I grew, so did my awareness of how fragile it is. I knew my business had to do more than sell things — it had to give back, and protect what matters.

I found inspiration in zero-waste stores on the West Coast, but my heart never left home. In 2024, I started building Wonderfill — a name dubbed by my mom on a trip through the Grand Tetons and Yellowstone, when she said my idea was "so wonderful it's Wonderfill."

We aren't just a store — we're a movement for mindful living in the South. Just four weeks after opening, we donated over 200 pairs of brand-new shoes to kids and teens in need, out of pocket. It wasn't planned or sponsored. It was simply the right thing to do.

Whether you're taking your first step toward low-waste living or you've been on this journey for years, you belong here.

— Cora Hageman, Founder